Last week, we had the honour of participating at WTCE Hamburg as guest designers alongside deSter, part of Gategroup, joining one of the world's most forward-thinking gatherings at the intersection of travel, hospitality and design. At the heart of our collaboration: a bold question. What does luxury really mean today, especially when you're at 30,000 feet?

Gert was invited by Yves Sena Alavo to take the stage as a keynote speaker, sharing his perspective on the evolving language of luxury in hospitality and travel. His answer? It starts with the idea that offline is the new luxury, and that genuine care, beauty and craft should be felt long before you land.

The first foundations for a renewed Business Class experience are now in place. This is just the beginning of what promises to be an exciting journey, and we look forward to continuing this collaboration and shaping what comes next together.

Our sincere thanks to both teams at deSter and gategroup for the trust placed in Studio Gert Voorjans.